What Is a Nexie Label?
A Nexie label is a small tracking/processing label that may be attached to a postcard when the postal system flags it as RTS (Return to Sender) or otherwise undeliverable.
Summary
What it is: a postal processing label applied during handling.
Why you see it: the postcard couldn’t be delivered and entered an exception/return workflow.
What to do: use it as a clue to fix the address before re-mailing.
Why a Nexie label might appear on an RTS postcard
A Nexie label often shows up when mail is:
- undeliverable as addressed (address doesn’t match delivery records)
- missing a unit/suite for apartments/condos
- the recipient moved (and forwarding is expired/not available)
- the home is vacant
- there’s no such number / no mail receptacle / blocked access
The label isn’t “the problem” by itself — it’s a signal the postcard hit a delivery exception.
How Neighborhood Postcards helps (and why returns still happen)
At Neighborhood Postcards, each postcard address is validated against USPS address data before mailing so we only send to valid, mailable addresses whenever possible.
Even with validation, RTS postcards can still happen, because real-world delivery changes faster than any database:
- people move
- units get added/changed
- mail receptacles are inaccessible
- a carrier marks a delivery issue at the door
Return rates under ~5% are generally considered normal for direct mail campaigns.
What you should do next
- Check the address format (street number, street name, ZIP, unit/suite).
- If it’s an apartment/condo, confirm the unit number is present and correct.
- If you’re mailing again, fix the address (or remove it) before re-sending.
- If multiple pieces return from the same area, consider whether it’s a building/access issue rather than a single bad address.
Final recommendation
If you see an RTS postcard with a Nexie label, treat it as a deliverability clue—not a surprise.
If you share the RTS reason text (or a photo of the label wording) plus the address format (no need to share the full address publicly), we can suggest the most likely fix before re-mailing.