10 Social Media Post Ideas for Roofing Companies

Roofing customers don’t think about you every day—but when they need you, they need you fast. Social media works best for roofers when it builds trust, proof, and local presence so you’re the obvious choice when a leak or storm hits.

Quick summary

Your best-performing posts usually fit one of these: Proof (real jobs) • Education (helpful tips) • Local trust (neighbors + reviews)

1) Before/after photo (with one clear detail)

Post a before/after and explain one thing you fixed: - “Missing shingles + underlayment damage” - “Ventilation upgrade” - “Flashing repair that stopped the leak”

CTA: “Want a quick opinion? DM a photo of your roof issue.”

Make a simple carousel: - hail hits - lifted shingles - granule loss - damaged flashing - gutter impacts

CTA: “If you’re in [city], comment ‘CHECK’ for a free inspection.”

3) 30–60 second “roof tip” video (repeatable series)

Examples: - “How to spot a roof leak early” - “When to replace vs repair” - “3 signs your roof is aging” - “What to do after a storm”

CTA: “Want a checklist? Comment ‘ROOF’.”

4) Jobsite walkthrough (quick and honest)

A short video from the driveway: - what you’re doing today - how long it will take - what homeowners should expect (noise, cleanup, etc.)

CTA: “Curious about timeline and cost? Message us your address/city.”

5) “Meet the crew” + your quality standards

People buy trust. Show: - crew intro - safety practices - cleanup tools (magnets/tarps) - how you protect landscaping

CTA: “We treat homes like they’re ours—want a quote?”

6) Customer review post (with context)

Don’t just paste the review—add: - what the customer needed - how fast you responded - what result you delivered

CTA: “Need help quickly? Call/text us.”

7) “Roof myth vs fact”

Examples: - “Myth: a small leak isn’t urgent. Fact: it can spread fast.” - “Myth: all shingles are the same.” - “Myth: you can always see hail damage from the ground.”

CTA: “Drop a question for the next myth/fact post.”

8) FAQ posts (saveable + shareable)

Turn common questions into simple graphics: - “How long does a roof replacement take?” - “Do you work with insurance?” - “What warranties do you offer?” - “What does an inspection include?”

CTA: “Want us to answer your specific situation? DM ‘FAQ’.”

9) Seasonal reminders (timely = high response)

Examples: - “Winter: ice dams and attic ventilation” - “Spring: gutters + storm prep” - “Summer: heat + attic airflow” - “Fall: flashing + leaf buildup”

CTA: “Book your seasonal check-up this week.”

10) Community + local presence (subtle but powerful)

  • sponsor a local team
  • support a community event
  • “We’re working in [neighborhood] this week”
  • safety alerts after storms

CTA: “If you’re nearby and want an inspection slot, comment ‘NEARBY’.”

Final recommendation

If you want a simple weekly plan: - 2 posts = proof (before/after + review) - 2 posts = education (tips/FAQ/myth) - 1 post = local trust (crew/community/jobsite)

Tell me your city + your main service focus (repairs, replacement, storm/insurance), and I’ll turn these into 30 ready-to-post captions (plus 5 offer templates that convert).