10 Social Media Post Ideas for Real Estate Professionals

The best real estate social content does three things: builds trust, shows local expertise, and makes it easy to start a conversation. These ideas are designed to be repeatable, fast to create, and easy to mix into a weekly posting rhythm.

Quick summary

Aim for a balance:

  • Proof (results + testimonials)
  • Local (neighborhood knowledge)
  • Helpful (tips people save/share)

1) “Just Listed / Just Sold” — but with a story

Instead of only the stats, add a human detail:

  • “This family needed X… so we did Y…”
  • “Biggest challenge: appraisal / inspection / timing”
  • “What made this home stand out?”

CTA: “Want alerts for homes in [neighborhood]? Comment ‘ALERTS’.”

2) Neighborhood spotlight (micro-local content)

Pick one neighborhood per week:

  • who it’s great for (families, walkability, commuters)
  • price range snapshot (broad, not overly specific)
  • favorite coffee shop / park / school mention

CTA: “Which neighborhood should I cover next?”

Create a quick carousel:

  • Home 1: vibe + best feature
  • Home 2: who it’s for
  • Home 3: value standout

CTA: “Want the links? DM me ‘TOUR’.”

4) Market update (simple, visual, not intimidating)

Avoid long explanations. Post:

  • one chart/screenshot
  • 2–3 bullets: “Inventory up/down, days on market, rates context”
  • one takeaway: “Here’s what it means for buyers/sellers.”

CTA: “Reply ‘REPORT’ and I’ll send a quick local summary.”

5) “Common mistakes” mini-series

Examples:

  • Buyer mistakes: skipping pre-approval, overbidding without strategy
  • Seller mistakes: overpricing, weak photos, ignoring first-week activity

CTA: “Want my checklist? Comment ‘CHECKLIST’.”

6) Behind-the-scenes: what an agent actually does

People don’t always know your value—show it:

  • negotiation calls (privacy-safe)
  • inspection day
  • staging prep
  • offer strategy session (whiteboard style)

CTA: “Curious what the process looks like? Ask me anything.”

7) Client testimonial + “what we did”

Make testimonials specific:

  • “We sold in 6 days” + explain why (pricing, staging, timing)
  • “We won against multiple offers” + explain the strategy

CTA: “Thinking of buying/selling this year? DM me ‘PLAN’.”

8) Quick tips: “60 seconds of advice”

Short videos perform well. Ideas:

  • “How to prep your house for showings”
  • “What to do before you list”
  • “How to read a seller disclosure”
  • “What’s negotiable after inspection”

CTA: “Want me to cover [topic]? Comment below.”

9) “Ask me anything” (AMA) prompt post

Great for engagement:

  • Post a question sticker (stories) or a feed post: “Ask me anything about buying/selling in [city].”
  • Follow up with 5–10 short answers over the next few days.

CTA: “Drop your question—no judgment.”

10) Local events + lifestyle posts (with relevance)

Be the “local guide,” not just “the sales person.”

  • weekend events
  • restaurant openings
  • seasonal activities
  • school/community highlights

CTA: “Want a weekly ‘What’s happening in [city]’ post?”

Final recommendation

If you want a simple weekly schedule:

  • 2 posts = proof (sold/listed/testimonial)
  • 2 posts = local (neighborhood + events)
  • 1 post = helpful (tips/mistakes/market update)

Tell me your city and the type of clients you want most (first-time buyers, luxury, investors, listings), and I’ll turn these into a 30-day content calendar with captions you can copy/paste.